Please read the following Privacy Policy carefully to understand how we use and protect the information that you provide to us.

By using (“Site”) you consent to the collection, use and transfer of your information under the terms of this Privacy Policy.

This notice is issued by Online Bedrooms Limited t/a ‘online-bedrooms’ ("we", "us", “our”, “online bedrooms”, “”) and we are committed to protecting and respecting your privacy. 

This Privacy Policy (together with our Terms of Use and Cookies Policy and any other documents referred to on our Site) sets out the basis on which your personal data will be processed by us.

For the purpose of the  General Data Protection Regulation (“GDPR”) the data controller is Online Bedrooms Ltd, company number 13056876 whose registered address is 81 Burton Road, Derby, Derbyshire, DE1 1TJ.

We may make changes to our Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our Site along with the updated Privacy Policy.


You are not required to provide the personal information that we request, but, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.


  1. Information we may collect from you


  • Information collected directly from you

    • We may collect the following information directly from you:

  • your name, e-mail address and phone number; and

  • information that you provide by filling in forms on the Site or by corresponding with us by e-mail or otherwise, for instance, through surveys.


  • We may also collect information when you:


  • place an order;


  • search for goods; or

  • when you report a problem with the Site.



  • Information collected automatically


We gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.


We use this information to understand and analyse trends, to administer the Site, to learn about user behaviour on the Site, to improve our products and services, and to gather demographic information about our user base as a whole.


  • Information collected via Third Parties


We may collect the following information via trusted third parties who provide services to you through different websites we operate or other services we provide including business partners, sub-contractors (including those providing payment and delivery services) advertising networks, analytics providers, search information providers, credit reference agencies, and website, hosting and maintenance providers.


1.4       Types of information we collect from you


1.4.1    We may collect, use, store and transfer different kinds of personal information about you which we have grouped together follows:

(a)        Identity Data includes first name, last name, username or similar identifier.

(b)       Contact Data includes billing address, delivery address, email address and telephone numbers.

(c)        Financial Data includes bank account and payment card details.

(d)       Transaction Data includes details about payments to and from you and other details of products/services you have purchased from us.

(e)        Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

(f)        Profile Data includes your username or similar identifier, password, purchases or orders placed by you, feedback and survey responses.

(g)       Usage Data includes information about how you use our website, products and services.

(h)       Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


  1. Cookies

Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide a better experience when you browse our Site and also allows us to make improvements.

For detailed information on the cookies we use and the purposes for which we use them see our Cookies Policy.


  1. Uses made of the information


  • General

3.1.1    We use information held about you in the following ways:

  • to provide goods and services to you;

  • to process orders;

  • to train our employees in respect of providing services to users;

  • to ensure that content from our Site is presented in the most effective manner for you and for your computer and as part of our efforts to keep our Site safe and secure;


  • to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;


  • to send you our promotional materials or provide you with information regarding special offers and new ranges that you request from us or which we feel may interest you, where we have a legal basis to contact you for such purposes;


  • to allow you to participate in interactive features of our service, when you choose to do so;


  • to notify you about changes to our service;


  • where we have a legal duty to use or disclose your information (for example, in relation to an investigation by a public authority or in a legal dispute); and


  • to assess your credit scores via third party credit reference agencies, where this is a condition of us entering into a contract with you.



  1. Legal basis for us processing your personal data


4.1       We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

(a)       Where we need to perform the contract we are about to enter into or have entered into with you.

(b)        Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

(c)        Where we need to comply with a legal or regulatory obligation.

4.2       Generally we do not rely on consent as a legal basis for processing your personal data other than in some circumstances relating to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

4.3       Purposes for which we will use your personal data

4.3.1    We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

4.3.2    Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.




Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you

To process and deliver goods and/or services to you, including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our goods/services)

To enable you to complete a survey or provide feedback

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our goods/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, handle any legal or regulatory claims we receive and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content to you and measure our understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our goods/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our goods/services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Necessary for our legitimate interests (to develop our goods/services and grow our business)

To train our employees in respect of providing goods/services to our customers

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Financial

Necessary for our legitimate interests (to study how our customers use our goods/services, to develop our relationship and management of relationships with customers)

To address any insurance claims or other legal or regulatory claims which we may receive

(a) Identity

(b) Contact

(c) Profile

(d) Transaction

(e) Technical

(f) Usage

(g) Financial

(h) Marketing and Communications

Necessary for our legitimate interests (to protect customers, employees and other individuals and maintain their safety, health and welfare, to defend or bring any action needed to protect our business)


4.4       Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us and, in each case, you have not opted out of receiving that marketing.

4.5       Third-party marketing

[We will get your express opt-in consent before we share your personal data with any company outside Online Bedrooms for marketing purposes.]

4.6       Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, service experience or other transactions.

4.7       Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

  1. Disclosure of your information to third parties


  • Service Providers


  • In order to make certain services available to you, we may need to share your personal data with members of our group and some of our service partners including:


  • couriers and other logistics providers used by us from time to time for the purposes of delivering goods ordered by you;


  • marketing agencies and web developers that require the data to select and serve relevant adverts to you and others;


  • suppliers of raw materials and goods which we use to produce our products, provided directly to you as samples from time to time; and


  • analytics and search engine providers such as [Google Analytics] that assist us in the improvement and optimisation of our Site.


  • Other Third Parties


5.2.1    Aside from our service providers, we will not disclose your personal data to any third party, except as set out below and we will never sell or rent your data to other organisations for marketing purposes.


5.2.2    We may, however, share your data with:


  • credit reference agencies where necessary for card payments;

  • prospective sellers or buyers, in the event that we sell or buy any business or assets, in which case we may need to disclose your personal data to a prospective buyer or seller; and


  • prospective third parties which acquire our assets, in the event that we are acquired by a third party, in which case personal data we hold will be transferred to the third party acquiring our other assets.


  • Governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers:


  • where we are under a duty to disclose or share your personal data in order to comply with any legal obligation;


  • in order to enforce or apply our terms of website use or terms and conditions of sale and other agreements;


  • to protect the rights, property, or safety of Online Bedrooms Ltd, our customers, or others (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction; or


  • where we are required to do so to comply with our legal obligations, to exercise our legal rights (for example in court cases), for the prevention, detection, investigation of crime or prosecution of offenders; and for the protection of our employees and customers.


  1. Where we store your personal data

    • The personal data that we collect from you will not be transferred or stored at a destination outside the European Economic Area (“EEA”).


  1. How we protect your data

    • We are committed to keeping your personal data safe and secure. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


[We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.]


Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk.


  1. Duration of storage


  • We will not retain your data for longer than necessary for the purposes set out in this Privacy Policy unless a longer retention period is required or permitted by law.


  • To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


  • By law we have to keep basic information about our customers (including Contact, Identity and Transaction Data) for six years after they cease being customers for tax purposes.


  • If you ask us to stop contacting you for marketing purposes we will retain basic information about you (including information about who you are and your contact details) to ensure that we do not contact you again unless you change your mind.


  • In some circumstances you can ask us to delete your data: see Your Rights below for further information.


  1. Links to other Websites

    • Our Site may contain links to third party websites, and some of our services provide you with access to third party services (such as social networks).

    • We have no control over how third party websites and services process your personal information. We do not review third party websites and services, and we are not responsible for such third party websites and services or their privacy practices. Please read the privacy statements of any third party websites or services that you access from our websites or services.


  1. Your rights


Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have a right to:


  • opt out of any marketing communications that we send you, even after initially consenting;


  • have your information treated securely and strictly in accordance with the Act;


  • request access to information held about you (known as a “data subject access request”). We will not charge a fee for this but please note we may still be able to recover costs from you where your request is vexatious or very repetitive in nature;


  • ask us (at no cost) to update and correct any personal information which is out of date or incorrect, although we may need to verify the accuracy of any new data you provide to us;


  • ask us to erase your personal data or restrict our processing of the data if you wish. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request;


  • object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms


  • request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it;


  • withdraw consent at any time, where you have consented to our processing your data in a certain manner;


  • make a complaint directly with the Information Commissioner’s Office. In order to report a concern, you should follow the directions given on which contains details about available methods of complaint;


  • receive from us a copy of the personal data in a commonly used, machine readable format and the right to store it for further personal use on a private device and to ask us to transmit the personal data to another entity where this is technically possible. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


We may also need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights.


You can help ensure that your contact information and communication preferences are accurate, complete, and up to date by contacting us at [email protected].


  1. Contact

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to [email protected],  or:

Online Bedrooms Ltd t/a ‘online bedrooms’
81 Burton Road


            Online Bedrooms Limited t/a ‘Online bedrooms’

            VAT Registration No: 13056876

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